Zerra

The Business Writer Blog

Month: December 2015 (Page 1 of 2)

Twitter changes its policy on violent posts

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Mark Zuckerberg personally answered Facebook\’s Indian critics

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End Of Fossil Fuels Won\’t Come Too Soon For Millions Breathing Toxic Air

Fossil fuels\’ days are numbered. That\’s a good thing given the toll that burning coal and oil takes on our climate and health. But especially for the people of Beijing — and Delhi and Tehran, among other cities currently choking on dirty emissions — that final goodbye can\’t come soon enough.

The images are hard to miss and harder to ignore: women, men, children and even pets enveloped in an almost tangible haze, forced to wear face masks as they go about their daily lives — bicycling, shopping, getting married.

The statistics are equally alarming: More than 4,000 Chinese die daily from air pollution. And that figure may even be an underestimate, as pollution levels have risen since researchers crunched those numbers earlier this year.

A tragedy is indeed unfolding, and threatening to escalate.

On multiple days this December, the air in Beijing measured at least 20 times dirtier than what the World Health Organization deems safe to breathe. The concentration of PM2.5 — the tiny air particles that pose the greatest health risks — reportedly reached 647 micrograms per cubic meter near Tiananmen Square on Christmas morning. This Tuesday, parts of Beijing again registered counts above 500. The WHO sets their limit of exposure at no more than 25 micrograms per cubic meter over a 24-hour period.

Experts warn that the situation will likely worsen in the weeks ahead.

“We\’re just getting into high season,” said John Groopman, an environmental health expert at Johns Hopkins Bloomberg School of Public Health, as he prepped for a trip to China this week to research the issue. Cold weather, he explained, can trap polluted air near the surface of the earth. Meanwhile, more pollution is generally created during winter months due to increased heating, which is mostly supplied in China by burning coal. 

The poster child for air pollution troubles, China also offers a cautionary tale for other parts of the world. 

Pollution is currently soaring in parts of Iran and Italy, for example, where schools, vehicles, football matches and even pizza ovens have shut down in efforts to clean up the toxic air. Groopman suggests that India, whose rapidly growing population is even more dependent on coal than China, may be in the worst shape of all. A study released in February found that 660 million Indians lose an average of 3.2 years of life due to air pollution exposure.

Bad air from Asia can also travel overseas, contributing to the mercury and other pollution plaguing the U.S. West Coast.

Overall, according to the WHO, bad air causes the premature deaths of more than 7 million people every year. And the list of air pollution\’s effects is well-known and staggering: heart disease, lung disease, cognitive problems, obesity and even increased crime rates.

“It\’s really quite obvious that no one should be breathing this,” said Groopman.

Of course, the key culprits behind this air pollution, coal-fired power plants, are also the leading emitters of greenhouse gases. China\’s share of global climate-changing carbon dioxide emissions is around 29 percent. Ironically enough, Beijing\’s first air quality “red alert” – declared when authorities predict PM2.5 counts will surpass 300 for three consecutive days — came just as world delegates met in Paris for the United Nations climate change summit in early December. The coincidence garnered significant press.

(Story continues below video.) 

There, with air pollution under the spotlight, nearly 200 nations pledged to wean themselves off climate-disrupting fossil fuels.

“Making clear what\’s at stake for the health of people and their children is ultimately, to me, one of the most powerful arguments we can make for a call to action [on climate change],” Dr. Aaron Bernstein, a pediatrician and environmental health expert at Harvard University, said during a Dec. 16 panel on climate change and health.

While climate change poses multiple threats to public health, including increased risks of infectious diseases and deadly heat waves, air pollution is among the most direct and obvious in its connections. Not only is it a consequence of burning fossil fuels, air pollution can also be exacerbated by a changing climate — from more frequent and larger wildfires releasing smoke to warmer temperatures producing more ozone smog

“Because we\’re doing something about climate change,” added Bernstein, “we actually stand at an entry point to perhaps the greatest public health intervention ever.”

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FedEx Admits That Not All Packages Made It In Time For Christmas

Santa\’s little helpers can\’t always be on time.

FedEx Corp. admitted on Thursday that it couldn\’t make all of its scheduled deliveries by Christmas Eve, due to inclement weather, record shipping numbers and last-minute holiday surge shopping.

But on Friday, a representative with FedEx told The Huffington Post that some heroic workers are sticking it out for Christmas Day shifts.

“FedEx Express employees volunteered to work Christmas Day shifts for the benefit of our customers,” the representative said in an email. “FedEx Express continues to run limited delivery operations in some markets to deliver shipments that could not be delivered before Christmas due to unforeseen volume and severe weather in some areas of the country.”

The rep couldn\’t say how many packages weren\’t delivered in time.

The company anticipated moving a record-breaking 317 million parcels between Black Friday and Christmas Eve, a 12.4 increase in year-over-year volume.

Still, FedEx hasn\’t quite been able to satisfy every customer, if social media is any indication:

The counters at the company\’s Express offices were open Friday from 9 a.m. to 1 p.m. FedEx\’s other offices were closed.

Household deliveries are given top priority on Christmas.

Customers can find out if their delayed shipment is scheduled for Dec. 25 delivery or available for pickup by checking fedex.com or calling 1-800-463-3339.

The Associated Press contributed to this report.

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Top 10 Slept-On R&B Albums Of 2015

There was plenty of R&B in 2015, from artists like The Weeknd in the mainstream to lauded up-and-comers like Kelela. Here are 10 worthwhile albums and EPs that may have slipped through the cracks.

Nestlé Just Set The New Standard For Using Cage-Free Eggs

The world\’s biggest food company has set the standard for switching United States egg supplies over to more humanely raised products.

In five years, Nestlé will use cage-free farms to provide the 20 million pounds of eggs used in items sold in the U.S., like Häagen-Daz ice cream, Toll House cookie dough and Lean Cuisine breakfast items. The company, which made the announcement on Tuesday, doesn\’t currently use any cage-free eggs, meaning it will need to completely overhaul its U.S. supply chain. 

Popular, albeit smaller, chains such as Starbucks and Panera paved the way with 2020 deadlines earlier this year. But Nestlé is by far the biggest company to pledge to go cage-free since McDonald\’s thrust the cage-free movement into the mainstream in September. 

Though McDonald\’s deserves credit for being first, the fast-food giant gave itself a generous 10-year deadline. Fellow chain restaurants TGI Fridays and Jack in the Box adopted similar goals for 2025. So did other food producers, including General Mills and Kellogg. 

Other small chains have adopted more aggressive targets. Taco Bell vowed last month to use only cage-free eggs at its nearly 6,000 North American locations by next year. Bakery chain Au Bon Pain, which has slightly over 300 outlets worldwide, vowed a couple years ago to switch to cage-free eggs by 2017.

Nestlé\’s move is a symbolic step in the fight to push major food companies to adopt more humane rules for how farm animals are treated. That\’s both because of the Swiss conglomerate\’s dominance in the global food industry and because it represents a step toward redemption. 

In 2013, the nonprofit group Mercy For Animals released footage showing cows being violently abused by workers at one of Nestlé\’s Wisconsin dairy suppliers. In response, Nestlé vowed last year to eliminate some of the cruelest abuses animals on factory farms suffer before they are slaughtered, including feeding growth hormone to poultry, confining pigs in gestation crates and locking hens in tiny battery cages. 

“It has taken us some time to fully assess the feasibility of making this pledge, and to establish a realistic time scale for doing so,” Edie Burge, a Nestlé spokeswoman, wrote in an email to The Huffington Post on Tuesday. “We\’re taking a phased approach, beginning with the U.S. market.”

The company is developing pilot projects with its overseas suppliers under the guidance of the nonprofit World Animal Protection to wean its operations in nearly 90 other countries off eggs from caged hens.

The announcement will likely put pressure on other food behemoths to switch to cage-free eggs. 

“It’s high time the rest of the food industry, including Tim Hortons and Mondelez, acknowledged that cramming birds into cages barely larger than their bodies is inhumane and unethical,” Nathan Runkle, the president of Mercy For Animals, said in a statement. “With Nestlé’s announcement, it’s never been clearer that the days are numbered for egg factory farmers who pack birds in cages so small they can’t walk, spread their wings, or engage in other natural behaviors.”

Still, the cage-free movement may not go far enough for many animal welfare activists. Cage-free suppliers can still keep hens in crowded in dark, windowless barns. And cage-free birds also often have their beaks clipped or be forced through starvation to shed their feathers, two common industry practices. 

Nestlé could not immediately respond to questions about whether any eggs would come from free-range farms. 

Also on HuffPost:

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The Simple Solution That\’s Helping Homeless Kids Graduate High School

Presten Pinnell could have been another kid who didn\’t graduate high school or go to college. During his teen years, he often had to fend for himself when it came to dinner. He spent long nights alone and without adult supervision. Finances were always a problem. Pinnell lived with his dad, who was thrown in jail Pinnell\’s sophomore year of high school. 

Administrators at Pinnell\’s school district in Missouri, Maplewood Richmond Heights, knew about his rocky home life. Pinnell would sometimes spend weeks at a time sleeping on friends\’ couches, so his attendance suffered. He didn\’t have a space at home where he could sit and study. He couldn\’t be sure that he would get new school supplies each year, like a backpack, he said. 

Most other school districts wouldn\’t have been able to offer Pinnell any help beyond short-term fixes like after-school tutoring or donations for school supplies. But Maplewood Richmond Heights had something exceptional to give Pinnell: a stable home. 

After years of not being able to help students like Pinnell, the school district came up with a long-term solution in 2006 when it opened Joe\’s Place, a district-owned home near the high school. Joe\’s Place provides a small group of needy students with free shelter, food and a family structure during the week, and the opportunity to stay with family and friends on weekends. At Joe\’s Place, dinner is served every night at the same time, house parents offer help with homework, and evenings are filled with consistent family activities like movie nights.

Pinnell moved in to Joe\’s Place the beginning of his junior year, and his life soon transformed. Two years later he graduated high school. Now he is a freshman at the University of Central Missouri, where he is studying occupational therapy.  

“One thing I know for sure is if it wasn’t for Joe\’s, I wouldn’t be at the university I\’m at now,” said Pinnell. 

Joe\’s Place is one of the only public school district programs in the country to provide a home for students who are either homeless or struggling in their current living situation. This year, a school district less than 20 miles away in Jennings, Missouri, started a similar version of Joe\’s Place — but for girls. The Jennings School District Hope House opened around Thanksgiving. 

Routine and consistency help provide the foundation for a stable adolescence, and that is exactly what Joe\’s Place and Hope House try to offer. Children staying there have no commute to school and they know exactly when their next meal will be. Above all, there are adults looking out for them, caring about them and making them feel loved.

In the case of Joe\’s Place, the student residents have seen their grade point averages and attendance rates improve. And they are more likely to graduate from high school than other students facing similar circumstances. 

The Students

Both the Maplewood Richmond Heights and Jennings school district serve populations of impoverished students. In Jennings, 100 percent of students are eligible for free or reduced-price lunch. In Maplewood, about half of students are eligible for free or reduced-price lunch. In both places, there is a group of persistently homeless students who struggle academically. 

The idea for Joe\’s Place came when the former superintendent at Maplewood, Linda Henke, relayed her concerns about serving homeless students to a local businessman. It wasn\’t long before he wrote Henke a $10,000 check to get started on finding a solution, district director of student services Vince Estrada recalled. In collaboration with Crossroads Presbyterian Fellowship Church and with the help of grants and private donations, the district purchased a house. They hired house parents. They recruited students.

After visiting Joe\’s Place this fall, Jennings Superintendent Tiffany Anderson realized her district needed to implement a similar program. In Jennings, the district typically serves 150 to 200 homeless families a year. Anderson found a vacant home already owned by the district, and staff got to work on flipping it.

“When you think about how many districts already own houses … why not repurpose it for something so much more meaningful?” said Anderson. ”I told our team we would have 30 days to flip that house like that HGTV show. They thought it was absolutely crazy, but the longer we wait, the longer kids are without a home.”

Jennings student Gwen McDile, 17, moved into Hope House nearly a month ago, and she says she can already see that it has made an academic difference. She is currently the only student living in the Hope House with her two house parents, although more girls — including two in the foster care system — are expected to move in soon. 

Before living in Hope House, McDile was living with her boyfriend and her boyfriend\’s mom outside the district. She had to take two buses to get to school, a process that often made her late. She has only limited contact with her parents. 

Now, McDile says, she gets to school “every day and on time.”

“There are computers here,” she says. “There are laptops. There are always pens and paper. I never have an excuse to not do homework.” 

When Pinnell moved into Joe\’s Place, he also saw nearly immediate results, although the move took some adjusting to at first.

“I wouldn’t say it was a culture shock, but it was something in that area. There was dinner every night, there was a disciplined schedule — which was something I never had,” said Pinnell. “Eventually, I got really comfortable there and started calling it home not too far into the semester. It doesn’t take too long for someone to fall in love with Joe\’s.” 

When Pinnell returned from college on break this month, he visited Joe\’s Place to see his former house parents, along with his younger brother, who now also lives at Joe\’s.

“He\’s doing exponentially better in academics,” Pinnell said of his brother. 

The House Parents

Shelley Watts, 47, had spent four years as a therapeutic foster parent for Missouri Baptist Children’s Home. But she was single and working two jobs, and at a certain point, it just became a “little too much,” she says. “I was just looking for a change.”

Then, in early November, she got a call from her old supervisor at Missouri Baptist, who told her about Hope House and the need for house parents. Watts and her new fiance, Scott Croft, agreed to meet with Anderson to learn more. The night after meeting with Anderson, they decided they were in.

Watts quit her job. The couple delayed their wedding a month, and eventually got married in mid-December. 

In the house, Watts makes sure Gwen has “food, clothing, shelter, and basic things right off the bat.” But she also describes her job as “just being there for [Gwen]. Guiding her. Mentoring her in a way. Helping her see the opportunity she has right now, and helping her make the most of it. And just being a friend.”

At Joe\’s Place, Jeremy Mapp works as a sixth-grade teacher for the district by day, and serves as a house parent to four Joe\’s Place boys at night with his wife. In a typical evening, he says, he will serve students dinner, help them with homework, and then involve the teens in a family activity.

“A few years ago we had zero kids and now we have seven,” he said, referring to all the kids he has worked with at Joe\’s Place. ”You become a lifelong part of their lives, you hope, and you hope that they see it that way too.”

The Outcomes

It\’s too soon to tell how Hope House will play out in Jennings. But in Maplewood, Joe\’s Place has been a success.

Twenty-three out of 24 students who have resided at Joe\’s Place have graduated from high school. The district compares this to the graduation rate of a group of students who did not participate in Joe\’s Place but who faced similar harsh life circumstances. The latter group has only seen two out of 21 students graduate.

“That made us think we were probably on the right track,” said Estrada, although he notes, “There were probably some other factors, too. I think kids who are drawn to community living might already have the capacity to do better in school.”

After joining Joe\’s Place, students\’ grades and attendance rates tend to improve, he adds. 

Indeed, “you can’t really creep any grades past the house parents,” said Pinnell.

Anderson thinks other districts facing similar issues should start their own programs to house students.

“When you realize your only real barrier is your own mindset, if you can transform that and think out of the box, you can do just about anything to make sure kids do well,” she said.

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Rebecca Klein covers the challenges faced in school discipline, school segregation, and the achievement gap in K-12 education. In particular, she is drilling down into the programs and innovations that are trying to solve these problems. Tips? Email Rebecca.Klein@huffingtonpost.com.

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Related Stories:

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Schools Are Incredibly Segregated, But Teaching Kids In Two Languages Could Help

When Rich And Poor Learn Together, Kids Win

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UPS Delivery Man Caught On Video Throwing, Kicking Packages Out Of

It looks like someone is getting coal for Christmas.

A frustrated United Parcel Service employee was caught on camera throwing and kicking packages out of his delivery truck and onto the floor in Waikiki, Hawaii, last week. 

The video below was filmed by a witness who was eating lunch near the loading zone of a shopping center known as “Luxury Row” which includes stores such as Chanel, Coach and Gucci, according to Hawaii News Now.

The driver became frustrated because he was having difficulties maneuvering his truck, witnesses told the news station.

UPS wouldn\’t identify the man in the video or say if he had been fired, but they did tell local news stations that the company has taken “corrective action” against the individual and has been in contact with the customer who was receiving those packages.

We are sorry this has happened, especially during this time of year,” Suzanne Rosenberg, a UPS spokeswoman, told local news station KITV4. “But this does not reflect the hard work of so many UPS drivers and others loading and unloading around Hawaii.”

In September, UPS announced that it was hiring up to 95,000 temporary employees to help offset delays during the holiday shopping season.

UPS delivers more than 18 million packages each day, the company told KHON2, and those numbers double during the holidays, which can sometimes lead to rare human and machine errors. 

However, UPS insisted that the worker\’s behavior in the video is an aberration.

This is not how we train our drivers,” UPS said in a statement. “UPS emphasizes delivery care and safety for placement of packages in vehicles and handling, despite a busy day and increased volume at this time of year.”

Watch the delivery driver\’s tantrum in the video below.

Also on HuffPost:

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Hillary Clinton Says She\’s Unaware Of Receiving $150,000 In Oil & Gas Contributions

At a campaign stop in Iowa on Wednesday, Democratic presidential front-runner Hillary Clinton claimed to be unaware that she\’d ever received campaign contributions from the fossil fuel industry — even though she has received over $150,000 from oil and gas representatives during the 2016 cycle alone.

When asked by a member of the audience if she would follow Sen. Bernie Sanders (I-Vt.) and former Maryland Gov. Martin O\’Malley, her rivals for the Democratic presidential nomination, in rejecting fossil fuel donations, Clinton initially demurred.

“Well, I don\’t know that I ever have [accepted donations from the fossil fuel industry],” the former secretary of state said. “I\’m not exactly one of their favorites.”

“Have I?” she went on. “OK, well, I\’ll check on that. They certainly haven\’t made that much of an impression on me if I don\’t even know it.”

Clinton has in fact received $159,944 during the 2016 cycle from members of the oil and gas industry, according to the Center for Responsive Politics. That\’s more than every Republican candidate except Sen. Ted Cruz (R-Texas) and former Florida Gov. Jeb Bush.

HuffPost reported in July that Clinton\’s biggest campaign bundlers are fossil fuel lobbyists, including lobbyists for Chevron.

Watch Clinton\’s comments in the video below: 

Clinton went on to say that she had a strong record on the environment and that she wants to transition to “clean, renewable energy.”

“I am not in favor of drilling off our coasts,” she said. “I was out there first, before even the president, saying \’No drilling in the Arctic.\’ I believe strongly that we need to have a path of transition, so everybody knows where I stand.”

“Everybody knows when I was in the Senate, I voted that way,” Clinton continued. “I voted against the big energy giveaway bill in 2005. I\’m on record. So, you know, individuals who might have some connection to whatever industry, I\’m not going to do a litmus test on them.”

Clinton added that she wants to build half a billion more solar panels in the United States by 2020, and to be able to power every home with clean energy by 2024.

As the clear Democratic front-runner, Clinton is inherently a major target for corporate donors looking to secure political influence for themselves. And oil and gas donations to Cruz and Bush far outpace those to Clinton. Bush has raised 70 percent more from the sector than Clinton, while Cruz has raised over three times the sum Clinton has. And the donations themselves are not evidence of any quid-pro-quo corruption on Clinton\’s behalf, or anyone else\’s.

But Clinton\’s ties to top fossil fuel donors have raised questions about her commitment to other environmental policies in the past. One of her top “Hillblazer” bundlers — people who have assembled over $100,000 for Clinton — is Gordon Giffin, a former lobbyist for TransCanada, the company that spent years urging the U.S. to build the Keystone XL pipeline.

As HuffPost has previously reported, Giffin serves on the board of the Canadian Imperial Bank of Commerce, which invested in the pipeline and paid Clinton $990,000 for speeches in the months before she announced her presidential run.

Clinton refused to take a position on the pipeline for months, only announcing her opposition to the deal in late September, at which point the economic viability of the project had significantly deteriorated.

Zach Carter is a co-host of the HuffPost Politics podcast “So That Happened.” Subscribe here, or listen to the latest episode below: 

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This One Neat Trick Will Eliminate Clickbait Forever

Online publishers and advertisers for some time have measured success almost entirely with a single metric: clicks. It’s created a perverse system that rewards publishers and their content producers for goading users into landing on a page with splashy or misleading headlines and content that\’s attractive and easily digestible, but without much value. Measuring page views = clickbait, in other words.

Brian Boyer, the head of National Public Radio’s visuals team, wants to change that online measure of success for news organizations. Boyer and a team of three others were recently awarded a $35,000 grant from the John S. and James L. Knight Foundation to come up with a tool that measures the impact of media — whether it’s a story, slideshow, video or interactive feature — beyond someone having landed on a webpage. The project, called Carebot, is still in early development — the project kicks off in February and the team will launch something by April. But the goal is to produce a prototype that measures impact in a more meaningful, substantive way. The Huffington Post spoke with Boyer about the project.

Tell me a little bit about the problem you set out to solve. How did the idea first come about?

The question that all of us eventually ask ourselves is: Are we doing our jobs, right? Do we have an impact? When I was at ProPublica, at the morning meeting we would shout, “Impact!” when Congress passed a bill related to our reporting. But at NPR, our bread and butter isn\’t really accountability journalism; it’s about introducing the audience to people and ideas they\’re not familiar with. So we started thinking about different alternative ways to look at our analytics, and other data we could be gathering that might give us more of a window into if a story made somebody give a shit.

At the end of the day, empathy is our impact.

How do you measure empathy?

My joke about it is we can\’t put our audience in an MRI machine every day, and we don\’t have a window into their souls. So, what can we use as a proxy for those things? A raw page view is just a proxy for: Did we provoke you to click? It\’s not a proxy for if you read it. It\’s not a proxy for if you gave a shit. It\’s a proxy for: Were we successful at provoking you? Google Analytics provides us a “time on site” number, but that only roughly allows you to estimate how much time someone spent on a story.

The important number we\’ve come up with to measure impact so far is completion rate — what proportion of people who landed on a page cared enough to read it through? We’re still brainstorming and experimenting with ways to measure how much someone cared about a story. We’re testing the use of buttons at the end of the story that ask the user if they loved the content. We’re looking at the number of shares on social media per page view – the percentage of readers who were moved to tell their friends about a story. But using page views as the denominator and not the numerator seems like a smart thing to do.

How would this make a difference in which stories are celebrated?

One of my favorite pieces is a piece we did about the civil war in Yemen. That\’s about as “eat your broccoli” as a news story gets, right? And the number of raw page views is something like 50-60,000 people, which is not a barn burner, but not a total failure. But of those 60,000 people, something like 65 percent completed the piece. That\’s a perfect example of, hey, the page view number was okay, but the people who saw it gave a shit.

What has been the project’s most surprising finding thus far?

One experiment we ran earlier today asked people at the end of a story a very simple question: “Did you love this story?” Instead of having a proxy for measuring impact, why don\’t we just ask them? They can click on a button that says yes or no.  We A/B tested it and the results were fascinating.

In one test, we put a “Support Public Radio” button at the end of a story, and only a tiny fraction of a percentage of people clicked it. But when we asked them if they loved the story before asking them to donate, they were 10 times more likely to click the donate button, which blew our minds.

I know that you\’re still in the beginning stages of development, but are you thinking about bringing different metrics into a single number and having something like a Klout score, which measures online social influence?

That\’s one of the big questions. We certainly thought about it, and the wall you run into is, “Well, if I\’m going to combine these numbers, then I need to give them some kind of weighting.” And at this moment, we haven\’t gathered enough data about enough stories to really decide for ourselves.

What are you envisioning in terms of a product? Something like an analytics dashboard?

We\’re going to have to spend some time designing it, but the general feeling is to be pretty lightweight about the visuals; if there\’s even anything on the Web, it\’ll be pretty simple.

Instead of having an elaborate analytics dashboard you log into, we’re thinking of a system that is notification-based. It would be along the lines of an email that says, “Hey, Sarah, your story really killed it in making people care yesterday.” Or I can imagine us writing a Slackbot because the messaging app is the place where the team hangs out. Otherwise, you create a dashboard, people just have to go to it, and it’s always an uphill battle getting people to add anything to their routine. You\’ve got to get in people\’s inboxes.

Say the entire industry starts tracking itself in terms of impact rather than clicks. What changes?

News organizations are probably more like churches than regular businesses, and NPR is one of the prime examples of an organization that actually acts like a church. We ask people to regularly tithe, and so, for me, if we can create more stories that make people care, then they will, hopefully, become giving members of their local radio station, and it reinforces our business model. We have fewer perverse incentives to write clickbait.

Watching The Washington Post staff up their digital organization and then get heavy in the clickbait business, and then celebrate surpassing The New York Times in page views bums me out. There are great journalists there, and the work that they\’re publishing that surpasses — that they\’re celebrating — it\’s not their best work!

Speaking of impact, what do you hope the impact of your project will be?

It\’s really important what you celebrate. If we celebrate and highlight stories that have impact as opposed to just generating page views, does our behavior change? Does their output of stories that make people care increase? I don\’t know the answer. That\’s our hypothesis.

Gabriel Arana is senior media editor at The Huffington Post.

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